Marketsisaspecializationwithinthe
IBMSprogramme.Youlearnallabout
the risks, threats and opportunities of
doing business in developing and
emerging markets. The first year of the
programme includes a selection of all
essential introductory courses on
international economics, marketing and
finance as well as specialized projects
that focus on entrepreneurship and
business administration in developing
areas and emerging markets, the
strategy known as the `Fortune at the
BottomofthePyramid',andmicro
finance.Mainthemesinthesecondyear
include international business, globali-
zation and corporate social responsibility.
The third year involves further speciali-
zation to elaborate your plans in such a
way as to render the results immediately
applicable in practice.
basis for an international career in
companies which trade with and from
emergingmarkets.Youmightbegin
as an entre preneur in a developing
country, or become a consultant to
local businesses for a consultancy firm
or public agency.
directly from business practice, and
will be able to attend regular guest
lectures by consultants and business-
men from the developing regions.
This will enable you to form a good idea
of the situation`ontheground'andthe
problems facing local busi nesses.
Inthesecondandthirdorfourthyear
of the programme there are intern-
ships. Eventually, this will result in a
gradu ation project that requires you
and other skills you have acquired
into practice.
to use the title Bachelor of Business
Administration (BBA).
years. Students with a Dutch vwo de-
gree or a foreign A-level degree can do
a short track programme which enables
youtodoIBEMinthreeyears.Youwill
have to do an assessment beforehand.
programmes>Bachelor'sdegree
MarketsStudent
exactlywhatIwanttodo.Iwanttobeinvolved
in the developing world helping the nations
thataretheweakest.Myfellowstudentsare
veryspecialtome.TheyarethepeopleIspend
mostofmytimewith.Comingfrom8different
nationalities it is a lot of fun hanging out with
them, also on weekends.
really cool. There are lots of shopping places,
the atmosphere is relaxed and there are many
niceareas.MyfavoriteplaceisanAfricanfood
storeofcourse,sinceIamfromZambia.
some things are deep-fried, it is very homey,
good and healthy. And if you love coffee this
countryisfantastic.'